AVAILABLE FOR NEW CLIENTS IN 2026.
Australia, New Zealand & Hawaii

AVAILABLE FOR NEW CLIENTS IN 2026. Australia, New Zealand & Hawaii

caleb@impacto.co.nz
(+64) 21 152 7250

SEO & AI Search Specialist

Hi, I'm Caleb.
I rank businesses on Google and AI.

Trusted by Clients

5★ rated on Google & Upwork.
Proven results across Australia, NZ & international clients.

My Work

I help service businesses get more leads through SEO & AI visibility. Proven by real results.

My Work

I help service businesses get more leads through SEO & AI visibility. Proven by real results.

Trusted by Clients

5★ rated on Google & Upwork.
Proven results across Australia, NZ & international clients.

Brands I work with

What I Do ?

AI SEO & AI Visibility

Get recommended by ChatGPT, Google AI, and other LLMs. I focus on entity building, structured content, FAQs, schema, online reputation and brand mentions so your business shows up when people ask AI tools for recommendations.

Traditional SEO

Rank for high-intent keywords and generate consistent organic leads. This includes optimising service/product and location pages, fixing technical SEO issues, and creating content aligned with how people actually search.

Visual Design

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Website Design

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Website Design

Design and build modern websites that convert. Fast, structured, and built with clear messaging and CRO principles so your traffic actually converts.

Paid Ads

Paid advertising campaigns across Google and Facebook to capture high-intent traffic and drive consistent leads and scalable growth.

READY TO GET MORE LEADS ?

Let’s grow your business through SEO and AI visibility.

Real Results from SEO & AI

Real examples of how I’ve helped businesses rank higher on Google, get recommended by AI tools, and generate consistent enquiries.

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AI SEO / AI Visibility

From Invisible to #1 in AI Search

I helped this client become the top-cited business in AI search results for high-intent queries like “where to buy luxury tiles in Brisbane.”

I built authority through SEO foundations, entity optimisation, and content aligned with how people search and prompt AI tools.

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AI SEO / AI Visibility

Measured SEO & AI Growth

Over a 6-month period, impressions increased by 65%, clicks by 13%, and average rankings improved from 27 to 11 for Minetek.

The work focused on strengthening site structure, improving topical coverage, and building signals that both search engines and AI systems rely on.

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AI SEO / AI Visibility

AI connects patient questions to the right clinic

Healthcare searches are different. People aren’t looking for “the best”, they’re looking for the right fit.

This clinic specialises in fertility and women’s health acupuncture, where accuracy and scope of practice matter more than broad visibility. The challenge was ensuring AI systems could correctly interpret when this clinic was relevant.

When people ask AI targeted health questions related to fertility and reproductive support, this clinic is now surfaced as a relevant option, rather than being lost among generic providers.

GOOGLE SINGAPORE

UI Head & Manager

2010 - 2012

Gojek

Visual Designer

2013 - 2015

Tokopedia

UI / UX Specialist

2015 - 2018

Webflow

Front End Developer

2018 - 2020

Awwwards

Graphic Designer

2020 - PRESENT

My Experiences

Let's work together, I'm open for part time / freelance

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Testimonials

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JUNE, 19 2020
CEO OF MAI.TECHNO

    Alicia Jane
    Alicia Jane

    CEO Mai.Techno

    I am very pleased with the end result of the web design created by Ferran. They understand the vision and mission of my business, and have succeeded in turning it into a website that is modern and easy to use. Apart from that, the team is also responsive and ready to help whenever a repair or update is needed.

    AUGUST, 14 2021
    HEAD OF MARKETING BLUCORP

      Johan Schmitzele
      Johan Schmitzele

      Head Of Marketing Blucorp

      Ferran provided helpful suggestions to improve the performance and user experience of my website. I am very satisfied with the service and results of the work provided, and I will definitely recommend Ferran to anyone who needs quality web design services at affordable prices.

      JANUARY, 14 2022
      ECORP BRAND MANAGER

        Dean Veronica
        Dean Veronica

        Brand Manager

        You are able to combine design skills and technology well to produce modern and user-friendly websites. Besides that, it is also very responsive in handling every request and change that I want. I highly recommend this web design service to anyone who wants to have an effective website to increase their business.